Pooja Batra – The New Face Of Royal Challenge Whisky

Model-turned-actress-turned-enterpreuner Pooja Batra, who now runs a multi-media production company named Glowbell Inc, has reportedly been appointed the U.S brand ambassador for Royal Challenge Whisky.

The American United Beer & Spirits, the exclusive U.S. importer and distributor of India’s largest beverage alcohol company The United Breweries (UB) Group, introduced three spirit brands viz. Royal Challenge Whisky, Romanov Vodka, and Antiquity Whisky,at the largest liquor convention in the world, the Wine & Spirits Wholesalers of America (WSWA) Conference, which took place in Las Vegas from April 2 to 5, 2012.

Talking about the brand, Batra was quoted to have said, “As an army brat, I grew up with Royal Challenge Whisky around our home because it still is my father’s drink of choice. Given that this is a premium product sold at a fraction of the price, the timing to launch this brand in the U.S. could not be more perfect. I’m certain that people of my generation will enjoy this spirit as much as the generation before us.” Source